Help save the Tasmanian Devil

Devil Digital gets its name from the native Tasmanian Devil (Sarcophilus harrisii) a carnivorous marsupial found only in Tasmania.

Tasmanian Devils are widespread and fairly common throughout Tasmania, but are quickly dying from the deadly 'Devil Facial Tumour'.

If you are concerned about the plight of these iconic Tasmanian natives, visit our Tasmanian Devil page and find out how you can help save this endangered native!

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Google Disavow, EMD and Panda Updates

John Robinson

Google’s latest Panda and EMD updates have created quite a stir in the Internet Marketing world, though much smaller than its predecessor- the Panda update in July. The EMD update is the latest addition to Google’s arsenal of recurring algorithm changes, in their quest for placing sites in their rightful position in the search engines. Disavow was yet another blow to eliminate poor quality links from sites, and from the stats collected from analytics, it’s working pretty well.


Ranking in the search engines has never been tougher for Internet Marketers, and the algorithm changes are continually overcoming many SEO strategies that used to work earlier. In fact, ‘Google update scare tactics’ have turned into the most effective selling strategy these days, with marketing gurus claiming that SEO is dead, and offering webinars to help newbies and ordinary marketers recover from the updates. Most of these webinars end up being product promotions, and ordinary marketers often end up buying such hyped-up products.


Over the years, Google has revolutionized the way they look at sites. There might be shortcut methods that work right now, but no method can be guaranteed to work forever in ranking in the search engines. For example, building links were once considered as an evergreen SEO strategy. And now, most penalizations are for spammy link building. And now with Disavow, never expect to have such links for long.


The answer to the never ending SEO problem can be discovered from the very basic way how Google ranks websites. They look for sites that are legitimate, provide unique quality content and rich user experience. That is, they look for sites that are natural. Naturality is one of the foremost qualities of a site that all search engines look forward to, and it is one of the primary characters of any authoritative legitimate website.


.COMs have become the standing identity of legitimate businesses in any niche. They are considered superior to .NETs and .ORGs, and setting aside .EDUs and .GOVs, have become the most favored domain type by the search engines. In any particular market or niche, the .com will be owned by the original business or industry. Even in the recent algorithm changes, .COMs thrived more than the .NETs and .ORGs.


Over optimisation is yet another wrong-doing that tends to give the site away before the algorithm. For on-page content, use only 1-2% keyword density. For better results try using variations of the keyword. For example, for the keyword “credit management services”, try using variations like “services for credit management” or “services for managing credit”. Also, don’t over-optimise the alt, title and head tags.


As for links, try using a combination of relevant and irrelevant links, just to be natural. It is to be noted that most authoritative and legitimate sites build their backlink arsenal naturally over a long period of time. Try to replicate this same method. Buying links is a sure-shot way for getting penalised by Google. Try earning relevant .GOV or .EDU links in the natural way. Guest posting is one of the best and most efficient ways to earn high PR backlinks. These days, most high PR site owners offer valid backlinks for contributing good quality content to their sites.


User experience has become more important than ever, and it has become one of the dominant factors in ranking in the search engines and developing a good Page Rank. Images and videos play a very important role in providing rich user experience and improving user interaction in any website. They help to boost the Page Rank, apart from providing the ability to use alt tags for on-page optimization.


Internal linking is currently considered as a very effective SEO strategy that is search engine-friendly. Proper internal linking within the website not only helps to increase the backlink count, they also add to the user experience of the site. Every internal link counts as a backlink. Apart from providing links to other posts or keywords within the same site, outbound links can be provided to authority sites, so that users, who wish to find out more on a particular topic, may do so by clicking them. Wikipedia is a great example of a site having an excellent internal link structure. Most of the keywords on any particular Wikipedia page are linked to other Wikipedia pages or posts concerning those keywords.


Social media has become an integral part of the internet. Popularity in social communities has come to be valued greatly by the search engines. Proper social media integration is yet another sure shot method for driving in tons of traffic, boosting user experience and improving search engine rankings.


With the arrival of Disavow, obtaining links the proper way has become more important than ever. Now, either build the link the right way or lose it. A few months ago, it was possible to obtain 1st page rankings using an EMD within a week. In the current scenario, it’s natural to loose 1st page rankings overnight.


SEO strategies are most effective when they are executed according to a proper schedule. The key concern here is to appear natural to the search engines. Link building must be done over a period of three months, and must include a mixture of high and low quality links. Adding content must also be done in the same fashion. Search engine optimisation must always be done in a slow and steady manner. And don’t forget that sometimes, it’s the turtle that wins the race.

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